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Wolfgang Stelzle


As CEO and founder of RE’FLEKT, one of Europe’s leading Enterprise Augmented Reality Startups, Wolfgang is responsible for investor relations, company strategy and the adoption of global partnerships.

His extensive experience in strategic planning, lean Startup principles and agile software development has enabled him to grow RE'FLEKT into a global tech company with offices in Munich and San Francisco. RE'FLEKT is meanwhile recommended by leading analysts including ABI Research, Forrester and Gartner. Wolfgang has raised over $ 15M funds with BASF, Bosch, Segtech amongst the investors, spun off VRdirect as a new Startup and negotiated several win-win-partnership agreements with global brands such as Akamai, Hyperloop, Microsoft and Siemens.

As Chairman of a Federal Working Group "Startups" in the Economic Council Germany he is actively pushing to improve the Startup eco-system in Germany together with the German Government and many of the best in class Startups, Investors and Corporates.”


The natural evolution of Operating Procedures – Leveraging ROI by using Augmented Reality

Wolfgang Stelzle, RE’FLEKT
Ralf Distler, Roche Diagnostics GmbH

12.45 - 1.00 pm (CEST)
Friday, September 25